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Marketing models : Multivariate statistics and marketing analytics

Iacobucci, Dawn

Marketing models : Multivariate statistics and marketing analytics - Mason Cengage Learning 2013 - 205p. Illustrated

ISBN: 9781111525842

Subjects--Topical Terms:
Marketing--statistical models
Marketing--Models

LC Class. No.: HF 5415.2 / .I23 2013

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