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Marketing management: Analysis, planning, implecations and control.

Kotler, Philip

Marketing management: Analysis, planning, implecations and control. - 9th ed - New Jersey,USA Prentice-Hall Series. 1997 - 789p.

ISBN: 0132435101

Subjects--Topical Terms:
1. Marketing--management

LC Class. No.: HF 5415.13 .K64 1997

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