ADVERTISING AND PROMOTION;AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 6766)

MARC details
000 -LEADER
fixed length control field 00395nam a2200133Ia 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number B387 2004
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 72536764
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230105s9999||||xx |||||||||||||| ||und||
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH,G.E.
9 (RLIN) 2613
245 #0 - TITLE STATEMENT
Title ADVERTISING AND PROMOTION;AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. McGRAW HILL
Name of publisher, distributor, etc. BOSTON
Date of publication, distribution, etc. 2004
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Long Loan Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Collection Books Embu Campus Library Embu Campus Library General Stacks 27/03/2025   HF 5823.B387 2004 1918/2007 05/01/2023 2 05/01/2023 Long Loan Books

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