<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00504nam a22001937a 4500</leader>
  <controlfield tag="005">20240221170437.0</controlfield>
  <controlfield tag="008">240212b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781292341132</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">Chuka University Library</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415</subfield>
    <subfield code="b">.K68 2021</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">KOTLER PHILIP</subfield>
    <subfield code="9">13971</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">PRINCIPLES of MARKETING</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">18th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London</subfield>
    <subfield code="b">Pearson </subfield>
    <subfield code="c">2021</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">728</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="9">9485</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Armstrong Gary</subfield>
    <subfield code="9">13972</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="n">0</subfield>
    <subfield code="0">1</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">LGL</subfield>
    <subfield code="a">CHK</subfield>
    <subfield code="b">CHK</subfield>
    <subfield code="c">BSL</subfield>
    <subfield code="d">2024-02-12</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">HF 5415 .K68 2021</subfield>
    <subfield code="p">22407/2023</subfield>
    <subfield code="r">2024-03-06 00:00:00</subfield>
    <subfield code="s">2024-02-21</subfield>
    <subfield code="w">2024-02-12</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">16053</subfield>
    <subfield code="d">16053</subfield>
  </datafield>
</record>
