TY  - BOOK
AU  - Kerin A. Roger and Steven W. Hartley
TI  - Marketing: The core
SN  - 9780077729035
AV  - HF 5415 .K452 2016
PY  - 2016///
CY  - New York
PB  - McGraw Hill Education
KW  - 1. Marketing
ER  -