Arens, William <br/><br/>
Contemporary Advertising 

 - 10 ed. 
 - New York  McGraw Hill  2006 
 - Various pagings  Coloured illustrations 
<br/><br/><label>ISBN: </label>0072964723 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF 5821.A74 2006  / c.1