Boyd, Harper W. <br/><br/>
Marketing Management  A Strategic Decision-Making Approach 

 - Fourth 
 - New York  McGraw-Hill Companies  2002 
 - Various Paging  Bibliographical References And Index 
<br/><br/><label>ISBN: </label>0072315237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Larreche, Jean-Claude<br/>Series
<br/><br/><label>LC Class. No.: </label>HF 5415 .B6 2002