TY  - BOOK
AU  - Boyd, Harper W.
AU  - Orville C. Walker
AU  - John Mullins
AU  - Jean-Claude Larreche
TI  - Marketing Management: A Strategic Decision-Making Approach
SN  - 0072315237
AV  - HF 5415 .B6 2002 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing-Management
KW  - Larreche, Jean-Claude
KW  - Series
ER  -