00326nam a2200109Ia 4500008004100000020001800041040002900059050002700088100002100115245005000136260003000186221216s9999||||xx |||||||||||||| ||und||  a0-07-252523-1  cChuka University Library  aHF 5415.13 b.P47 2005  aPerreault, W. D. 0aBASIC MARKETING :A GLOBAL MANAGERIAL APPROACH  aMcgraw HillbBostonc2005