00301nam a2200109Ia 4500008004100000020001800041040002900059050002700088100002200115245002300137260003100160221216s9999||||xx |||||||||||||| ||und||  a0-07-285911-3  cChuka University Library  aHF 5415.12 b.B56 2005  aBingham, Frank G. 0aBusiness Marketing  aMcgraw-HillbNewyorkc2005