00310nam a2200109Ia 4500008004100000020001800041040002900059050002600088100001700114245003900131260003000170221216s9999||||xx |||||||||||||| ||und||  a0-07-246658-8  cChuka University Library  aHF 5415.13b.P48 2003  aPeter, J. P. 2aA preface to marketing management.  aMcgraw HillbBostonc2003