00301nam a2200109Ia 4500008004100000020001900041040002900060050002600089100002200115245002300137260003100160221216s9999||||xx |||||||||||||| ||und||  a978-0073054308  cChuka University Library  aHF 5415.2b .C66 2006  aCooper, Donald R. 0aMarketing Research  aMcgraw HillbNewyorkc2006