00395nam a2200133Ia 4500008004100000020002200041040002900063050002700092100004400119245004300163260003300206942000700239999001500246221222s9999||||xx |||||||||||||| ||und||  a978-0-07-313666-0  cChuka University Library  aBSL HF 5821 bA74 2007  aArens, William F. and Shaefer, David H. 0aEssentials of Contemporary Advertising  aMc Graw HillbNew Yorkc2007  cBK  c4429d4429