00404nam a2200133Ia 4500008004100000020001800041040002900059050002400088100002300112245008000135260003300215942000700248999001500255221222s9999||||xx |||||||||||||| ||und||  a0-07-253676-4  cChuka University Library  aHF 5823 bB387 2004  aBelch. G, E.92613 0aAdvertising and promotion an integrated marketing communication perspective  aMcgraw hill bSandiegoc2004  cBK  c4451d4451