00345nam a2200109Ia 4500008004100000020002200041040002900063050002300092100004400115245004300159260003300202230104s9999||||xx |||||||||||||| ||und||  a978-0-07-313666-0  cChuka University Library  aHF 5821 bA74 2007  aArens, William F. and Shaefer, David H. 0aEssentials of Contemporary Advertising  aMc Graw HillbNew Yorkc2007