00310nam a2200109Ia 4500008004100000020001800041040002900059050002800088100001600116245004100132260002700173230104s9999||||xx |||||||||||||| ||und||  a9781844801206  cChuka University Library  aBSL HF 5415 bB598 2006  aBlythe, Jim 0aPrinciples and practice of marketing  aThomsonbBedfordc2006