00337nam a2200133Ia 4500008004100000020001700041040002900058050002200087100001600109245002500125260003100150942000700181999001500188230104s9999||||xx |||||||||||||| ||und||  a0-07-2966343  cChuka University Library  aHF 5415bC73 2006  aCravens,D.W 0aStrategic  marketing  aMc graw hillbBostonc2006  cBK  c6223d6223