Kotler, Philip and Kevin Lane Keller <br/><br/>
Marketing Management 

 - 14th ed. 
 - Boston  Pearson Education Ltd  2013 
 - 679p   Illustrated 
<br/><br/><label>ISBN: </label>978-0-273-77983-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .K68 2013