00297nam a2200109Ia 4500008004100000020001800041040002900059050002400088100002000112245002400132260003100156230107s9999||||xx |||||||||||||| ||und||  a0-07-119869-5  cChuka University Library  aHF 5415 bK452 2004  aRoger A. Kerlin 0aMarketing :the core  aMcGrawhillbNew Yorkc2004