00349nam a2200133Ia 4500008004100000020001800041040002900059050002400088100002600112245002400138260003100162942000700193999001500200230107s9999||||xx |||||||||||||| ||und||  a0-07-119869-5  cChuka University Library  aHF 5415 bK452 2004  aRoger A. Kerlin92639 0aMarketing :the core  aMcGrawhillbNew Yorkc2004  cBK  c8672d8672